Zeego (Cameroon) · We Park You (USA)
50k+ installs · 3.2X install growth · 4.2X ROAS
User Acquisition & Growth Marketing for App Start-ups
We help app startups scale faster by turning clicks into loyal users and revenue. Our performance marketing systems are built specifically for mobile apps — combining precise targeting, funnel optimisation, and data-driven strategies. If your campaigns get installs but users aren't sticking, the problem isn't traffic — it's the journey.
Book Your Free Consultation
No obligation. Takes 2 minutes.
Why Most Apps Fail to Scale
High Cost Per Install (CPI) — paying more, gaining fewer users
Poor engagement — users install but don't stay
Ineffective targeting — ads miss the right audience
No attribution tracking — no insights, no optimisation
Weak creatives — ads fail to engage or convert
No scalable model — growth stalls without a data-driven system
The Real Cost of Poor User Acquisition
Services We Provide
App Install Campaigns on Google
High-performing campaigns across Search, Display, Video, and App networks, optimised to drive both installs and meaningful in-app actions.
- App installs — grow users efficiently
- User registrations — convert installs into active accounts
- Purchases — boost in-app revenue
- Subscriptions — create long-term recurring value
Paid Social Acquisition via Meta
Highly targeted campaigns on Facebook & Instagram to reach users most likely to install and engage with your app, combining precise targeting with continuous creative optimisation.
- Lookalike audiences — reach users like your best customers
- Interest & demographic targeting
- Behavioural targeting by actions
- Creative testing for top performance
Viral Growth Campaigns on TikTok
Short-form video campaigns designed to spark rapid user growth, boost brand awareness, and drive engagement by leveraging TikTok's algorithm and creative trends.
- Consumer apps
- Lifestyle apps
- Fintech apps
- Gaming apps
B2B App Growth on LinkedIn
Precision campaigns tailored for SaaS and enterprise apps, targeting professionals and decision-makers most likely to adopt and engage with your product.
- SaaS apps & enterprise solutions
- Productivity & workflow apps
- Job title & company size targeting
- High-quality professional user acquisition
App Store Optimisation (ASO)
Optimise your app store listing to increase organic installs, visibility, and conversion — attracting high-value users actively searching for apps like yours.
- Keyword optimisation for high-intent searches
- Screenshots & visuals to boost installs
- Description testing to convert visitors
- Ranking improvements for discoverability
Retargeting & Re-Engagement Campaigns
Reconnect with users who didn't complete the journey, turning lost opportunities into measurable growth and maximising lifetime value.
- Installed but inactive — drive first-time engagement
- Signed up but didn't subscribe — turn sign-ups into paying users
- Subscribed but became inactive — re-engage to boost revenue
Analytics & Attribution Setup
Robust tracking and attribution systems so every growth decision is backed by accurate, actionable data — creating a 360° view of your app's performance.
- Customer Acquisition Cost (CAC)
- Lifetime Value (LTV)
- Return on Ad Spend (ROAS)
- Retention rate & churn rate analysis
Startup App — User Growth Campaign
3.2X
Increase in installs
47%
Lower cost per install
2.4X
Higher retention rate
Profitable
Scaled ad spend
How We Work
Market + Audience Research
We analyse competitors, user behaviour, and demand to identify exactly where your growth opportunities lie.
Funnel Design
We build acquisition funnels optimised for installs, activation, and long-term retention.
Creative Testing
We test multiple ad creatives across channels to identify winning formats and messaging.
Data Optimisation
We scale only the campaigns producing profitable users, cutting waste and improving CAC continuously.
Growth Scaling
We expand winning campaigns across channels and geographies once performance is validated.
What You Can Expect
Who This Service Is For
Frequently Asked Questions
Want More Users Without Increasing CAC?
Book a free app growth strategy session and uncover hidden growth gaps, cost inefficiencies, and scaling opportunities specific to your app.