Canadian Tax Firm

Tax and accounting is a highly competitive paid-search environment with elevated CPCs. For this specialist Canadian taxation firm, the challenge wasn’t simply generating enquiries — a large number of low-intent enquiries can consume budget without producing meaningful business opportunities.

The firm specialised in cross-border tax services, T1 tax services and T2 tax services. The campaign needed to reach users actively searching for these specific professional services while maintaining lead quality in a market where every click was expensive.

We focused the campaign around the firm’s specialist tax services and the search intent associated with users actively looking for professional assistance. The strategy prioritised specialist service targeting, high-intent Google Search traffic, cross-border tax audiences, T1 and T2 tax demand, lead-quality optimisation, and strict cost control.

The objective was never to maximise the number of form submissions. It was to generate enquiries with genuine commercial potential — the right leads, not the cheapest ones.